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A Decade of Change

Luhta’s short history of a decade of change

In 2007 Luhta published a company history to mark its first hundred years. Ten years later that history got an unusual sequel.

Luhta, A Decade of Change
Client
Luhta
Published
2017
The writer
Sane Keskiaho
Structure
10 stories

The story

In those ten years the company had made more changes than in its entire history until then.

After many turns, retail was set on the right track, operations in China grew fast, the division model gave sales new drive and the entire production moved from Europe to China. Those years held new working cultures, resistance to change, learning, successes and huge investments.

Earlier history: Annastiina Henttinen, Moderni suomalainen. Luhdan ensimmäiset sata vuotta. Luhta, 2007.

A Luhta image of two people in golf wear on a beach

The work

The changes were divided into ten stories

“These stories are about the changes made in the company this millennium. The chapters tell their own story of the journey from an industrial producer to an international expert in consumer demand,” CEO Vesa Luhtanen wrote in the opening words.

In the client’s words

“Sane captured a decade of change in our family company vividly and engagingly. Now the stories are safe and they serve both the company and the generations to come.”
Keni Luhtanen Division Director, Luhta Sportswear Company

Is a milestone anniversary coming up?

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